![]() "Fast Break into Building Your Brand" marks the latest event curated by 901Women to continue its goal of empowering current female student-athletes and coaches who proudly represent the University of Memphis. Their interest in learning more about brand-building and their engagement in today's programming was exciting to see." "Personal branding is essential for success in today's world, and I want to help these female athletes learn how to build a personal brand that will help them achieve their goals. ![]() "I was thrilled to share my branding experience with Memphis' female student-athletes at 'Fast Break into Building Your Brand,'" McLean said. McLean led a discussion on the importance of developing a personal brand and how it can help female student-athletes achieve their personal and professional goals. "Fast Break into Building Your Brand" featured Natalie McLean, FedEx Branding Specialist, and a group of speakers who shared their expertise on personal branding, including Memphis Director of Name, Image & Likeness Bridget Perine and Memphis Director of Student-Athlete Development Emma Such. – Memphis Athletics' MaximUM Name, Image & Likeness resource program and its 901Women initiative launched in the fall honoring 50 years of competitive and academic excellence within its women's sports programs partnered with FedEx for a branding event for Memphis' female student-athletes at the Penny Hardaway Hall of Fame.
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